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Shine PR Project Overview
Shine PR Project Overview
Background - September 2013

Shine PR, a Rotorua based public relations company, was asked by Rotorua District Council and the New Zealand Transport Agency (NZTA) to submit a proposal for a significant 'Communications Strategy' contract as part of a three way tender process. The contract entailed developing a communications strategy that would underpin substantial economic development in Rotorua City and region wide.


BizStar consulted with Shine PR to break down each critical element of the RFP (Request for Proposal) document and helped create a new proposal template for the proposal submission. During a two week period BizStar staff worked with Shine PR staff to detail the company’s offering and cover off every stipulation in the RFP document, ensuring additional relevant information was included in the proposal and it was written in language suitable for the Council's proposal assessment committee.


The proposal was submitted before the due time and Shine PR won the contract. BizStar has an on-going relationship with Shine PR to assist with business development strategy, proposal preparation and as a research consultant for PR projects.